We chose a place.
...but none in the industrial marketing.
Artisans are not for the ruthless rules of marketing
Milan is the perfect hub in terms of quality of professionals, being in a strategic
position at the heart of Europe where trends and fashion are born and grow.
“il semble que la perfection soit atteinte non quand il n’y a plus rien à ajouter, mais quand il n’y a plus rien à retrancher”
We embraced the non-time.
Our artefacts are wrapped in a .... timeless conception
We chose a partner.
Learning from relationships let us understand
how important passion is.
We worked with the best car manufacturers
from all over the world.
THE ANSWER IN A WORD IS ART. ZAGATO IS TO AUTOMOBILES WHAT ANDY WARHOL IS TO MODERN ART, INNOVATIVE, HIGHLY COLLECTIBLE AND ACCESSIBLE: WARHOL WITH LIMITED EDITION PRINTS, ZAGATO WITH LIMITED PRODUCTION RUNS