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04 Oct 2026

Milano Watch Week

Milano Watch Week was an opportunity to celebrate it alongside our long-standing partnership with Chopard, presenting the Lab One Concept Zagato, whose tubular architecture draws inspiration from the chassis of 50s and 60s racing cars, such as that of the Alfa Romeo Tubolare Zagato (TZ). Chopard and Zagato share a longtime passion for classic cars and for Mille Miglia. Over the years, it has grown into a partnership between two family businesses, bringing together Italian automotive design and Swiss watchmaking. The occasion also brought two Porsche Zagato from Sanction Lost programme into the spotlight: the Porsche 356 Coupé based on a design found in Zagato Archive© dating back to 1959 and the Porsche 356 Carrera GTL that redesigned the genesis of the most winning Porsche Gran Turismo of the early 60s. Three expressions of a shared history, brought together in the city where the story began.